For retailers
Toys · Licences · Consumer goods
From idea to shelf.
Trend scouting, go-to-market, distribution and sales for retailers and manufacturers in Germany, Austria and Switzerland – with one contact for all brands.
One Piece Luffy New World · SAKAMI
Shared goal
Two sides. One goal.
Retailers want tomorrow’s bestsellers on the shelf today. Manufacturers want to go where their buyers go. We bring the two together. And give shoppers a reason to come back.
For manufacturers
Your products. On the right shelf.
POS
We turn the shelf into a stage.
A trend only sells if shoppers find it. That is why we look after the whole space – from the display to the creator video.
- POS management
- Displays, secondary placements and seasonal areas: planned, stocked and looked after.
- In-store guidance
- Headers, signage and themed zones that lead shoppers straight to the product.
- Social media & creators
- With BRANDupz, our creator brand, content creators and social media campaigns bring fans into the store.
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Floor display · SAKAMI -
Table display · SAKAMI -
Counter display · Lansay -
Floor display · Lansay
Trends
Pop culture sells.
Anime, K-pop, fandoms: what happens in series and feeds ends up in the shopping basket. Here are the numbers.
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49%
Anime & manga in Germany
of Gen Z and millennials in Germany watched or read anime or manga in the past twelve months – one in four every week.
Cultureverse Insights Vol. 01 (IKAI ZERO, THE AMBITION, Appinio), October 2026 -
+77%
Anime licences in Europe
growth for toys based on anime and manga in Europe’s five largest markets in 2025 – among the fastest-rising licences of the year.
Circana, EU5 2025, via Toys n Playthings -
+20%
Licences overall
growth for licensed toys in Europe’s five largest markets in 2026 – more than double the market (+8%). Licences now make up 35% of toy sales.
Circana, EU5 January to August 2026, via The Toy Book -
35%
Kidults in Germany
of toy sales in Germany are for recipients aged 12 and over – the highest share in Europe, up 15% on the previous year.
Circana for Spielwarenmesse, 12 months to September 2025
New in the range.
A few highlights from our brands – all stamped: “Kidult approved” stands for products that thrill children and that adults collect.
- New
SAKAMI
One Piece Chopperman Silver 25 cm
Chopper as nobody has seen him: a special edition with a holographic metallic finish, 25 cm. The piece collectors make a special trip for.
- Plush
- Licence: One Piece
- New
Lansay
Yumemi decoden Hello Kitty
Decoden is the craft trend straight from social media – now with Hello Kitty & Friends. Cream, beads, charms: your own phone case becomes one of a kind.
- Creative & DIY
- Licence: Hello Kitty & Friends
- New
SAKAMI
Hello Kitty kimono plush
Hello Kitty in a cherry-blossom kimono: stands on her own, draws every eye to the shelf and goes into the basket as a gift.
- Plush
- Licence: Hello Kitty & Friends
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New Lansay
Blopens X-tra My Style counter display
Blow, spray, clip on: Blopens X-tra with a charm and stickers, ready-filled in a counter display. The impulse buy right at the till.
- Creative & DIY
- Kawaii
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New SAKAMI
Hello Kitty silicone plush
Soft outside, squishy inside: four collectible designs in blind-box format. Get one, want them all.
- Blind boxes
- Licence: Hello Kitty & Friends
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Lansay
Collection Sequins Elsa – Frozen
Sparkle you make yourself: pin on the sequins, hang up the frame – and Elsa shines in every kid’s room.
Coming soon in a Frozen 3 design
- Creative & DIY
- Licence: Frozen 3
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SAKAMI
One Piece blind box
The Straw Hat crew as plush bag clips: six characters, a surprise in every box – and the best reason to grab the next one.
- Blind boxes
- Licence: One Piece
- New
Lansay
Blopens X-tra Mini Squishy
Squeeze it, then style it: decorate the mini squishy with Blopens and stencils and clip it to your bag. Three flavours to collect.
- Creative & DIY
- Kawaii
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New SAKAMI
Hello Kitty vinyl face plush
Glossy vinyl face, fluffy body: vinyl face plush is the collector trend from Asia. Hello Kitty in a unicorn look brings it to the shelf.
- Plush
- Licence: Hello Kitty & Friends
Trendletter Coming soon
Once a month, the trends before they hit the shelf: new licences, new products and what kids, teens and kidults want right now.
Curious? So are we.
Looking for the next trends for your shoppers as a retailer? Or for your way into retail as a manufacturer? Then let’s talk.