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ON TOP Toy Mall in Shantou (visualisation)

BeeHub

Brand building

From product idea to your own brand.

  • · European office of ON TOP
  • · Quality with Intertek

Six in ten plastic toys worldwide come from Shantou. BeeHub and ON TOP open the doors there: more than 10,000 verified suppliers, a showroom growing to 80,000 m² – and a team in Europe that handles contracts, quality and logistics.

ON TOP since
2012
Showroom
Shantou, China
European office
Sleeuwijk, Netherlands
Suppliers
10,000+

Who are they?

ON TOP started in Shantou in 2012 with one goal: to make toy sourcing easier, safer and higher in quality. Today the platform connects more than 10,000 manufacturers with buyers in over 100 countries. BeeHub is ON TOP’s European office in the Netherlands and handles everything outside China: contracts, orders, quality, logistics and after-sales.

What do they do?

Sourcing across all toy categories, OEM and ODM development for own brands, quality control during production and delivery to Europe. For compliance, test reports and quality assurance, BeeHub and ON TOP work with Intertek.

Strengths

  • More than 10,000 suppliers and over 500,000 products
  • Showroom in Shantou, expanding to 80,000 m²
  • OEM and ODM: your idea, built by verified factories
  • Own QC team in China, compliance with Intertek
  • Contracts, logistics and after-sales from the Netherlands

What touchpoint does with BeeHub

  1. 01 Develop own brands and OEM products
  2. 02 Packaging, copy and claims for German retail
  3. 03 Key accounts, listing and roll-out
  4. 04 Promotions, secondary placement and reorders

From Shantou to Europe

  1. 2012

    ON TOP opens its first showroom in Shantou.

  2. 2014

    Move to a new, larger showroom.

  3. 2018

    Service and facilities are fully modernised.

  4. Today

    The ON TOP Toy Mall grows to 80,000 m². BeeHub serves Europe – and with touchpoint, own brands are created for Germany, Austria and Switzerland.

For retailers

Assortment, displays and terms – we will put together a presentation for you.

Request a presentation

For manufacturers

Looking for a partner for Germany, Austria and Switzerland – or for all of Europe? Get on board.

Next Stop: Shelf. Request a meeting

Partners

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