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Structure. Sales. Results.

Lansay

Distribution

Toy classics and new creative hits.

  • · Since 1972
  • · Distribution DE & AT

Lansay has shaped generations of playrooms – with the talking doll Baby Talk, Sky Dancers and Blopens. Today the family business brings creative trends such as decoden to the shelf.

Founded
1972
Based in
Argenteuil near Paris
Owned by
The Azoulai family
Focus
Creative, games, toys

Who are they?

Élie and Esther Azoulai founded Lansay near Paris in 1972. The family still runs the company, today with Valérie, Stéphane and Serge Azoulai. Lansay develops its products in France and is a member of the French toy manufacturers’ association (ACFJF).

What do they do?

Creative brands such as Blopens, Cutie Stix, Collection Sequins, Mini Délices, Pixelo and Yumemi, plus Sky Dancers, Laser X and board games – many with licences from Frozen and PAW Patrol to Stitch and One Piece.

Strengths

  • More than 50 years of experience in development and product safety
  • Creative trends such as decoden, airbrush and sequins – ready for the shelf
  • Strong licences from Disney to anime
  • Floor displays and seasonal areas

What touchpoint does for Lansay

  1. 01 Import, warehousing and delivery in Germany and Austria
  2. 02 Listing and key account management
  3. 03 Assortments per retailer and season
  4. 04 Displays, promotions and seasonal areas

50+ years of Lansay

  1. 1972

    Élie and Esther Azoulai found Lansay. The first hit: a portable record player.

  2. 1985

    Baby Talk arrives – a doll that talks.

  3. 1990s

    Sky Dancers become the cult toy of a whole generation.

  4. 2010s

    Blopens brings airbrush into the playroom, joined by creative lines such as Pixelo, Mini Délices and Cutie Stix.

  5. Today

    Sky Dancers are back and Yumemi brings decoden to the shelf – with touchpoint in Germany and Austria.

Licences

  • Frozen 3
  • PAW Patrol
  • Stitch & Angel
  • Hello Kitty & Friends
  • Shrek
  • Marvel
  • One Piece

All brands, logos and characters mentioned are the property of their respective owners.

Highlights from Lansay

  • Yumemi decoden Stitch & Angel – Lansay New

    Lansay

    Yumemi decoden Stitch & Angel

    Decoden with Stitch and Angel: decorate a phone case, mirror or notebook with cream paste, beads and charms.

    • Creative & DIY
    • Licence: Stitch & Angel
    Request a presentation
  • Sky Dancers – Lansay New

    Lansay

    Sky Dancers

    The flying dolls are back: spin the launcher, let go – and the fairy floats across the room.

    • Toys
    Request a presentation
  • Blopens – Lansay

    Lansay

    Blopens

    Airbrush you blow: insert the pen, blow, spray – creative kits with stencils, also with licensed designs.

    • Creative & DIY
    Request a presentation
More in the presentation

For retailers

Assortment, displays and terms – we will put together a presentation for you.

Request a presentation

For manufacturers

Looking for a partner for Germany, Austria and Switzerland – or for all of Europe? Get on board.

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