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My Woolease

Sales Germany

Everyone can crochet.

  • · Designed in Paris
  • · Ages 12+

My Woolease makes amigurumi possible for everyone: complete kits with kawaii design from Paris, premium cotton and a 4K video tutorial – with licences such as K-Pop Demon Hunters, One Piece and Molang.

From
Paris, France
Founded by
Two couples of parents
Age
12+
Licences
K-Pop Demon Hunters, One Piece, Molang

Who are they?

The idea came from a trip to Asia: the founders – two couples of parents who love crafts – saw children being given crocheted amigurumi figures. Back in France they developed kits that let complete beginners finish their first figure.

What do they do?

Complete kits with 100% mercerised OEKO-TEX® cotton, an ergonomic hook, safety eyes, stuffing and a QR card for the video and interactive pattern. Collections with animals, savannah and Christmas – and licences such as K-Pop Demon Hunters (Rumi, Mira, Zoey), One Piece (Luffy, Chopper) and Molang.

Strengths

  • Everything in the kit: unpack and start, nothing extra to buy
  • Step-by-step 4K video for right- and left-handers
  • Kawaii design from Paris, premium cotton, resealable packaging
  • Displays for 18, 32 or 75 kits
  • A gift with a wow moment when opened

What touchpoint does for My Woolease

  1. 01 Sales in Germany
  2. 02 Listing in creative, toy and gift retail
  3. 03 Placement, displays and promotions

This is how easy it is

  1. 1

    Open the kit: yarn, hook, eyes and stuffing are all inside.

  2. 2

    Scan the QR code: 4K video and a pattern to tick off.

  3. 3

    Crochet – until your own figure is finished.

  • Mother and daughter with a crocheted octopus in Paris
  • My Woolease octopus kit in front of the Arc de Triomphe
  • My Woolease display for 75 kits in store
  • My Woolease Molang kit with finished figure

Licences

  • K-Pop Demon Hunters
  • One Piece

All brands, logos and characters mentioned are the property of their respective owners.

Highlights from My Woolease

  • K-Pop Demon Hunters crochet kits – My Woolease

    My Woolease

    K-Pop Demon Hunters crochet kits

    Crochet Rumi, Mira and Zoey yourself: all materials included, with a 4K video guide – ages 10+.

    • Creative & DIY
    • Licence: K-Pop Demon Hunters
    Request a presentation
  • One Piece crochet kits – My Woolease

    My Woolease

    One Piece crochet kits

    Tony Tony Chopper and Monkey D. Luffy as crochet figures – complete kit with OEKO-TEX® cotton.

    • Creative & DIY
    • Licence: One Piece
    Request a presentation
More in the presentation

For retailers

Assortment, displays and terms – we will put together a presentation for you.

Request a presentation

For manufacturers

Looking for a partner for Germany, Austria and Switzerland – or for all of Europe? Get on board.

Next Stop: Shelf. Request a meeting

Partners

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